K.S. DONLAN HEIR SEARCH brand identity, web design and development
Kimberly Donlan approached JM Creative to assist with the launch of her new business. As a forensic genealogist and paralegal, she helps clients locate missing heirs and needed a brand identity that was both professional, yet approachable. It was important for her visual identity to connect with her clients and communicate the personal touch that an independent heir search offers. We achieved this by using modern typography and a clean aesthetic with pops of color to help her stand out against her competition. The design approach was carried through to her website, where we focused on strong content and a user-friendly experience. In the end, we achieved a polished, yet relatable, look and feel.